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- present: I developed the first official web site and monthly newsletter
for Minette Walters, one of the UK's top crime writers. In conjunction
Design, I created the content architecture for the site,
as well as directed the design and production. I wrote and edited all
the editorial on the site.
I am now the editor for the site, managing updates, writing the newsletter,
advising on web strategy, and helping to enhance search engine placement.
I pursued an extensive cross-linking campaign, and the site is currently
number one or two on the major search engines.
- 2/04: As the managing editor of the web site, I was in charge of implementing
a site re-design and managing the transition of the old site to a new
content management system.
I edited all articles on the site and produced SMS content for several
of the company's media partners, including Channel 4. I also wrote a
set of writers'
guidelines and an editorial
site has recently undergone another re-design; however, they retained
the content architecture I developed.
- 2/01: This California-based email management and change-of-address
service hired me as a freelance copywriter to develop messaging text
for their consumer-facing web site. I synthesised the text they had
written in-house to create a positive consumer experience. I wrote most
of the landing pages for the site, guiding users through the registration
process, and I also wrote the FAQs.
- 1/99: CSC specialises in management consulting; information systems
consulting and integration; and outsourcing. As a consultant, I developed
an internal web style guide that set the tone and established best online
writing practices for the corporate site. Plus, I wrote copy for several
of CSC's corporate clients:
wrote extensive help documentation for a web-based catalogue of pharmaceutical
products as part of CSC's database migration work for Premier, a strategic
healthcare alliance that provides performance solutions to hospitals
and other providers in the US. The Help documentation has been updated
to reflect changing technology, but my structure and core text are
Help documentation on Premier's web site > >
also wrote all the informational marketing copy for Factory Mutual
Research Corporation as part of CSC's development of that company's
site. The site has been re-designed but they retained all of my original
copy on Factory Mutual's Approvals web site > >
In addition, I wrote and coordinated the script for a Flash demo for
an internal corporate travel site for Wells Fargo.
- 9/98: I worked extensively with Digital's vice president of marketing
and several members of the company's technical team to edit and coordinate
all the written content for a flash demo promoting one of Digital's
software integration products.
copy / view
- 7/98: ECM, a product of UK-based Serverware Group plc, was a comprehensive
software solution for Windows NT system management. I worked closely with
the company's principals and design team to develop a navigation scheme
that presented the existing content is the most intuitive light possible.
I also wrote extensive marketing copy for the introductory pages and was
responsible for editing all the content on the site, as well as several
offline presentations. (The site as we designed it is no longer live.)
- 10/98: MailTel, a service of Acorn Communications, was a product designed
to allow users to "phone in" for their email messages (in the
late '90s, this was cutting edge!). As editorial director for the site,
I wrote all the "message" screens and interactive demo scripts. I also
edited all the technical documentation and worked closely with a design
team to develop the content architecture for the site.
- 11/97: I worked closely with this software company's marketing
department to create original copy and edit existing content, including
a series of white papers. I also wrote the text for all highlights pages,
and I wrote text for several interactive demos.
- 12/97: As site editor for "Breaking the Speed Limit", sponsored
by Rockwell International, I was responsible for the editorial direction
of the site during its two-month development phase and its first month
live on the web. The site focused on explaining, in layman's terms,
the existing and potential hardware options available for Internet connectivity.
also wrote several articles for the site, including the two below. They
were outdated the minute I wrote them, but I hope they demonstrate my
technology feature writing capabilities: