attempted to capitalise on its technology capabilities by developing
a scaled-down version of its email delivery platform for use by small-to-medium
sized businesses. The original version of the site was developed in
Italy and did not address a UK audience. I created a more user-friendly
navigation scheme and worked closely with a UK designer to organise
and present the content as effectively as possible, given the restraints
of the pre-existing Italian templates. I also wrote all landing page
copy, marketing and technical FAQs, case studies, and the user guide,
which also served as the online help.
hired Buongiorno to create a viral email that could be used to build
interest in a new range of nail polish aimed at a younger demographic.
Following the client's brief, I provided design direction and wrote
the copy for the email and the flash movie that was launched within
the email. Screen shot of viral email
part of its broadband roll-out in specific areas of the UK, NTL wanted
to target customers via email. The core of the brief lay with showing
readers a clear difference between standard dial-up speeds and broadband.
To do this, we developed an interactive email that allowed readers to
see for themselves how much faster a broadband connection could be.
Again, I provided design direction and wrote copy based on the client's
brand guidelines and style. View
interactive email > >
wanted to target its online audience with a fun, innovative email that
would encourage readers to forward the email to friends. I worked closely
with a design agency to develop the concept for the flash movie within
the email and wrote all associated copy. Screen
shot of viral email > >